{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess today's movie theaters.
The largest jump-scare the cinema world has witnessed in 2025? The return of horror as a leading genre at the UK box office.
As a genre, it has notably outperformed earlier periods with a 22% rise compared to last year for the UK and Ireland film earnings: over £83 million this year, versus £68,612,395 in 2024.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” notes a film industry analyst.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and the sequel to a classic (£15.54 million) – have all stayed in the multiplexes and in the public consciousness.
Although much of the industry commentary highlights the unique excellence of certain directors, their achievements indicate something shifting between moviegoers and the genre.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” states a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of artistic merit, the consistent popularity of spooky films this year suggests they are giving cinemagoers something that’s much needed: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a horror podcast host.
“Scary movies excel at tapping into viewers' fears, amplifying them, allowing you to set aside daily worries and concentrate on the on-screen terror,” remarks a noted author of vampire and monster cinema.
In the context of a current events featuring war, border tensions, far-right movements, and environmental crises, supernatural beings and undead creatures connect in new ways with filmg oers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an actress from a popular scary movie.
“It’s the idea that capitalism sucks the life out of people.”
From film's inception, societal turmoil has shaped horror.
Analysts point to the surge of German expressionism after the first world war and the chaotic atmosphere of the early Weimar Republic, with features such as classic silent horror and a pioneering fright film.
Subsequently came the 1930s depression and Universal Studios’ Frankenstein and The Wolfman.
“Take Dracula: it depicts an Eastern European figure invading Britain, spreading a metaphorical infection that endangers local protagonists,” explains a historian.
“So it reflects a lot of anxieties around immigration.”
The specter of border issues inspired the recently released supernatural tale a recent film title.
The creator elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the modern period of praised, culturally aware scary films commenced with a clever critique launched a year after a polarizing administration.
It introduced a fresh generation of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” says a filmmaker whose project about a murderous foetus was one of the time's landmark films.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “During the past decade, viewers have become more receptive to such innovative approaches.”
Concurrently, there has been a reconsideration of the genre’s less celebrated output.
Recently, a nicke l venue opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the modern reinterpretation of Dr Caligari.
The renewed interest of this “rough and rowdy” genre is, according to the theater owner, a straightforward answer to the formulaic productions pumped out at the cinemas.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he states.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” notes an expert.
In addition to the revival of the insane researcher motif – with multiple versions of a classic novel upcoming – he predicts we will see scary movies in 2026 and 2027 responding to our current anxieties: about artificial intelligence control in the years ahead and “supernatural elements in political spheres”.
In the interim, “Jesus horror” a forthcoming title – which depicts the events of Mary and Joseph’s struggles after the nativity, and features well-known actors as the divine couple – is set for release soon, and will definitely cause a stir through the faith-based groups in the United States.</