The platform is rolling out a new feature that permits them to reduce the quantity of AI-created videos appearing in their timelines. This move comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread launch. This development comes amid a rise in AI-generated material, fueled by new AI video creators.
The Broader AI Trend
Studies have shown that approximately 10% of the fastest-growing video streams on another major platform exclusively feature clips produced artificially. A significant portion of this material is considered “AI slop”, a phrase for inferior, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that many people enjoy content created using AI tools, ranging from AI artwork to science explainers, and we want to provide users the power to adjust the amount of that, according to their own likes,” commented a platform representative.
AI on the Platform
The service announced that there are currently 1.3bn videos on its service identified as artificially created. In total, more than 100 m pieces of content are added to the service daily, making clips made by AI a relatively small percentage of its total content library.
How to Adjust Settings
Members will be able to limit or boost the volume of AI content they see by opening the content preference setting in the platform and choosing “AI-generated content”. Additional categories that are already be adjusted under the setting include current affairs, clothing, beauty, and dance.
Platform Guidelines
The platform’s policies require creators to tag convincing artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its community policies.
Furthermore, the service will from now on attach an “AI-made” tag to content produced via its own AI tools, or identified by an collaborative effort for identifying AI-generated material. This measure is designed to help prevent users from seeking to evade the tagging system.
AI Literacy Programs
TikTok is also establishing a $2m awareness program for specialists and organizations to develop educational content about using AI responsibly. This project will assist charitable organizations dedicated to teaching coding and technology.
Content Safety Approach
The platform has defended its moderation strategy, following discussion over intentions to make redundant a large number of review team members in the UK. The company is expected to eliminate hundreds of positions in its user protection team in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by machine-led review.
A trust and safety lead clarified that people-led review would still have a role, but automated tools can protect employees by eliminating the most harmful content before it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content seen by safety staff over the last 12 months due to intervention by its machine learning processes.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a extensive automated help is proving valuable operate efficiently.”
